Hello, it is Marcus Zegarowski and I am back for my 7th blog. I have missed you guys a lot and look forward to diving into the digital transformation era that my generation is involved in. I also am looking forward to providing important information through my research and class discussions. As someone who wants to go into public relations, it is very interesting to see and learn more about the skills and knowledge needed for this field. We have also seen a change in advertising because people digest media differently now and it takes a special way to really make the consumer interested.
The importance is very high when it comes to the skills and knowledge needed in public relations, especially in today’s day. Davos Edelman had a great point in his article. Public relations is only as good as its clients, who all need to take a better, more important role in the fake news era. Edelman says “urge you all to recognise that silence is just not an option. You have a lot of other people out there taking advantage of your good-natured behaviour. Every company here should consider itself a media company.” Edelman provided a good point with that quotation.
When it comes to certain skills, public relations requires a lot for it. honesty is one of the main components a journalist must provide. It is important for someone in public relations to keep a reputation of telling the truth at all times. Knowledge and research are also another component that will look good. It is the ability to undertake research and build your knowledge of a client’s product or service is very important. Being able to adapt to change. The media landscape is constantly changing, and the consumer wants are constantly changing so you must adjust the way you try and bring in the consumers. Must be flexible and make it about the people.
The digital era has made advertising a lot more appealing because they are adapting to its audience. The guardian says, “While we are in a new golden age of television, it has been less memorable for advertisers, who have found the digital audiences provided by Google and Facebook more alluring. Global spending on ad slots will grow 1.1% this year to $188.7bn (£136bn), according to media buyer ZenithOptimedia, while digital spending is expected to rise more than 10% to $224.7bn.” advertisers are providing funding, and doing product placement deals and having products digitally inserted into scenes have been what advertisers are increasingly doing to get involved in all aspects of television.
The trends that resonate with me are very simple. Personally, i do not mind seeing ads on social media including facebook, twitter, instagram and youtube, as long as it gives me the option to skip. I also like how some of the ads somewhat relate to my wants. I like when NIKE ads pop up on my feed because it is relatable to the consumer.
I really enjoyed this blog and I look forward to writing for you guys again.
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