The state of journalism and the public relation industry is currently rapidly changing over the course of the 21st century. From newspapers, information, mail etc, and how it used to take days for that info to travel to where its a 24 hour news cycle. The trends are changing and the way people interact with news media and the way the people consume the information is different now.
The change is not as easy as applicable or advertised in a sense because change means it causes the journalist and PR professionals to adapt to its consumers. The professionals of the public relation and journalism industry need help with the latest developments so it is a constant adaptation toward the increasing improvement.
When it comes to the world herald newspapers, it is very worrying to look at the abundance of change. The publisher of this article Erin Grace says, “The number of World-Herald print subscribers is falling. Fewer households these days are engaging in the coffee-and-newspaper ritual I grew up with and still maintain in my house with three kids who fight over Sports and Living.”
the people who support newspapers are fighting for it though. A facebook user wrote, “Time to get subscriptions folks,” the 2016 Nebraska Teacher of the Year wrote on his Facebook page. “Digital is only $9.99 a month. I’ve used the subscription I have at work but I’m getting a personal one today. The work they do is too good, too critical, and too necessary to our local community to have it die like this. This can’t happen on our watch.”” a video on newspaper and if they matter.
Listening to the Nicco Mele podcast really got me thinking. Major moment in history was the fall of the Berlin wall and many people thought of CNN and cable news and covering that. death of JFK, important part to history. 9/11 with the live press conference twice a day. The killing of Osama bin laden was found out via twitter and facebook. In a matter of 90 minutes, the information of Osama bin laden death was everywhere. Nicco explains the 3 core parts of journalism are production, distribution and the funding of journalism. Production and the distribution is in a very good place and well understood. What doesn’t make sense is how we make money, and fund through digital journalism.
Some very viable information that explains things from a statistical perspective. Newspapers are in a business crisis. There is half as much journalism in the United States as there was when the Berlin wall fell down. In 2007 root beer Murdoch bought Wall street journal for 5.4 billion dollars. Today, you could buy ginnett, milcatchi, tribune, ny times, washington post, boston globe and still have money leftover. Last few years, newspapers have seen a double digit decline.
The decline in the industry has taken a toll on the PR and journalist professionals. They need to adapt to the 21st century and the consumers need to not only make needs but to also put the correct information out there for the people.
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